The Brolo Movement is a dynamic initiative dedicated to bringing the vibrant West Coast cholo motorcycle culture to the East Coast. This movement aims to bridge cultural gaps and introduce the iconic cholo style to communities from New York to Florida.

The term “Brolo”, short for Brothers on Cholo, represents a brotherhood of individuals united by their love for customized Harley-Davidson motorcycles. These bikes, styled in homage to Latino culture, are a hallmark of the cholo aesthetic that has thrived on the West Coast and in the Midwest for decades.